ANALYSIS OF THE USE OF DIGITAL TECHNOLOGIES IN MONTENEGRO’S TOURIST OFFER ON THE EXAMPLE OF A HOTELS IN BAR
This paper presents an analysis of the current state of the use of digital technologies by the categorized hotel accommodation providers in the Municipality of Bar. The concept of SMART tourism and the use of digital technologies in tourism implies networking of tourist content throughout the country towards getting “smart experience” from local community and creating “smart business ecosystem”. Hotels at the locations need to take advantage of new technologies and include various business, sociocultural, psychological and educational components. Following was analysed: the quality of the internet presence, the level of networking with the local tourist businesses, the use of logistic innovations in tourism and the intensity of the use of social networks. The goal was to identify the level of current digital recognition and the degree of use of information technologies to point out the unused potential for the development of entrepreneurship in the hotel industry.
 Boes, K., Buhalis, D., & Inversini, A. (2015).Conceptualising smart tourism destination dimensions. In Information and communication technologies in tourism 2015 (pp. 391-403). Springer, Cham.
Brandt, T., Bendler, J., & Neumann, D. (2017). Social media analytics and value creation in urban smart tourism ecosystems. Information & Management, 54(6), 703-713.
Buhalis, D., & Amaranggana, A. (2013). Smart tourism destinations. In Information and
communication technologies in tourism 2014 (pp. 553-564). Springer, Cham. Buonincontri, P. & Micera, R., 2016. The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations. Information Technology and Tourism, 16(3), pp.285–315.
Del Chiappa, G. & Baggio, R., 2015. Knowledge transfer in smart tourism destinations: Analyzing the eﬀects of a network structure. Journal of Destination Marketing & Management, 4(3), pp.145–150. Available at: http://linkinghub.elsevier.com/retrieve/pii/S2212571X15000037. Foray, D., David, P. A., & Hall, B. (2009). Smart specialisation–the concept. Knowledge economists policy brief, 9(85), 100.
Gretzel, U., Kopera, S. & Koo, C., 2015. Smart Tourism Challenges. Journal of Tourism An
International Research Journal on Travel and Tourism, XVI(1), pp.41–47. Available at: http://www.jothnbgu.in/download/Journalof TourismJune 2015.pdf#page=47.
Hunter, W. C., Chung, N., Gretzel, U., & Koo, C. (2015). Constructivist research in smart tourism. Asia Pacifc Journal of Information Systems, 25(1), 105-120.
Lacmanovic D, Kavarić A, Tomašević I., SMART turizam inovacije i transfer znanja u sektoru turizma, istraživanje 2016.
Lamsfus, C., Martín, D., Alzua-Sorzabal, A., & Torres-Manzanera, E. (2015). Smart tourism destinations: An extended conception of smart cities focusing on human mobility. In Information and communication technologies in tourism 2015 (pp. 363-375). Springer, Cham.
Su, K., Li, J., & Fu, H. (2011, September). Smart city and the applications. In 2011 international conference on electronics, communications and control (ICECC) (pp. 1028-1031). IEEE.
Wang, D., Li, X. & Li, Y., 2013. China’s “smart tourism destination” initiative: A taste of the servicedominant logic. Journal of Destination Marketing and Management, 2(2), pp.59–61. Available at: http://dx.doi.org/10.1016/j.jdmm.2013.05.004.
Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320.
Xiang, Z., Tussyadiah, I. & Buhalis, D., 2015. Smart destinations: Foundations, analytics, and applications. Journal of Destination Marketing and Management, 4(3), pp.143–144.