ANALYSIS OF THE USE OF DIGITAL TECHNOLOGIES IN MONTENEGRO’S TOURIST OFFER ON THE EXAMPLE OF A HOTELS IN BAR

  • Ivana Tomašević University Adriatic, Faculty for Business Economics and Law Bar
  • Sandra Đurović University Adriatic, Faculty for Business Economics and Law Bar
  • Nikola Abramović University Adriatic, Faculty for Business Economics and Law Bar

Abstract

This paper presents an analysis of the current state of the use of digital technologies by the categorized hotel accommodation providers in the Municipality of Bar. The concept of SMART tourism and the use of digital technologies in tourism implies networking of tourist content throughout the country towards getting “smart experience” from local community and creating “smart business ecosystem”. Hotels at the locations need to take advantage of new technologies and include various business, sociocultural, psychological and educational components. Following was analysed: the quality of the internet presence, the level of networking with the local tourist businesses, the use of logistic innovations in tourism and the intensity of the use of social networks. The goal was to identify the level of current digital recognition and the degree of use of information technologies to point out the unused potential for the development of entrepreneurship in the hotel industry.

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References

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Published
2019-06-25
How to Cite
TOMAŠEVIĆ, Ivana; ĐUROVIĆ, Sandra; ABRAMOVIĆ, Nikola. ANALYSIS OF THE USE OF DIGITAL TECHNOLOGIES IN MONTENEGRO’S TOURIST OFFER ON THE EXAMPLE OF A HOTELS IN BAR. ECONOMICS - Innovation and economic research, [S.l.], v. 7, n. 1, p. 119-125, june 2019. ISSN 2303-5013. Available at: <http://economicsrs.com/index.php/economicus/article/view/176>. Date accessed: 19 july 2019. doi: https://doi.org/10.2478/eoik-2019-0010.