MODEL OF STRATEGIC MANEUVERING OF THE COMPANIES IN THE CONDITIONS OF ECONOMIC RECESSION
DOI:
https://doi.org/10.7251/OIK1402002SKljučne reči:
strategy, restructuring, recession, company, downsizingApstrakt
In this paper we start from the fact that the modern world, business environment and companies themselves exist in the conditions of perpetual changes and turbulences. At the same time, there is a fight going on with the purpose of suppressing or relieving the negative effects of debt crisis that reflect on the economy of a great number of countries and threatens with recession. The paper insists on the importance of making the right business decisions in the conditions of unfavourable environment characterized by decrease of production, employment, investments, consumption, i.e. business activities, and it affirms the new concepts of business strategy for resolving the problem of negative effects of debt crisis.
The aim of the paper is to offer, in a concise manner, an explanation and answer regarding the concept of efficient decision making as acceptable model of business strategy of an enterprise with the goal of successful control and gradual relief of negative effects caused by recession.
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