RECOVERY OF SLOVENIAN TOURISM AFTER COVID-19 AND UKRAINE CRISIS

Predrag  Ljubotina; Andrej  Raspor

doi:10.2478/eoik-2022-0003

Authors

Predrag Ljubotina School of Advanced Social Studies, Gregorčičeva ulica 19, 5000 Nova Gorica, Slovenia
Andrej Raspor School of Advanced Social Studies, Gregorčičeva ulica 19, 5000 Nova Gorica, Slovenia

DOI:

https://doi.org/10.2478/eoik-2022-0003

Keywords:

Slovenia, Ukraine crisis, COVID-19, Tourism demand, Crisis management, Delphi method, Forecasting scenarios

Abstract

The profound impact of the COVID-19 pandemic and the Ukraine crisis 2022 on tourism has rendered forecasts of tourism demand obsolete. Accordingly, scholars have begun to look for the best methods to predict the recovery of tourism. In this study, econometric and judgmental methods were combined in order to to forecast the possible ways to tourism recovery in Slovenia. The goals of this paper are to show and assess the current oﬀerings and potential for the development of tourism in Slovenia, and to point out the advantages and challenges in the development of tourism in this type of destination. Statistical methods were used for benchmark analysis, while Box and Jenkins approach and ARIMA modeling were used for forecasting Slovenian tourism until 2030. The datasets are analyzed using Tableau 2022.1. Our findings show that Slovenian tourism will be slower on the uptake and is not likely to fully recover until 2026, due to COVID-19 related uncertainty. A steep jump in daily COVID-19 infections in China and the Ukraine crisis which is aﬀecting political and economic stability in the world is also slowing down the speed of recovery. In 2019, Chinese, Russian and Ukrainian tourists generated 5% of all tourist arrivals and overnight stays. In particular Russian tourists were well-known for their high consumer expenditure and thus desirable to the destination places. To mitigate the drop in tourist arrivals, Slovenia should do two things, namely concentrate on traditional markets, i.e. Austria, Italy, and Germany, which altogether represent 1/3 of all tourist arrivals and overnight stays, and secondly, it should target new markets, bringing new, innovative products, services, and experiences.

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