TOURIST SERVICES OF THE WESTERN REGION OF UKRAINE: RATING AND ANALYSIS
Keywords:market infrastructure, rating, western region, tourist market, tourist service
Today, together with the recognition of the tourism industry as one of the priorities in the economy of Ukraine, quite active and eﬀective activities have been launched to build a structure of prerequisites for achieving the most eﬀective level of its functioning. At the same time, we understand that to achieve the most successful functioning of the market of tourist services, it is necessary to initiate eﬀorts to overcome the economic crisis and stop military events in Ukraine. We can witness that the market of needs services is becoming increasingly important as a mandatory component in the languages of modern market relations. The tourism industry is a leading field of activity in many countries worldwide. Its development allows you to actively use the most popular and valuable natural resources, ensure job creation, significantly improve the economic, environmental, and social situation, and expand investment space. In Ukraine, the sphere of tourist services has not yet taken its rightful place in services and the economy in general. Therefore, there is a need to substantiate various processes implemented in tourism services at the scientific level, with due regard for national and regional market realities, both in the market and its economic and social situation. An important aspect is also the socio-economic development of the state's regions, which reﬂects the continuity and stability of regional tourism markets. Among the many problems facing the balanced development of regional tourism, markets ensure the appropriate level of their competitiveness, both between each other and internationally. In our country, tourism began to gain its development at the whole level not so long ago because it did not have a total base for its formation. At the same time, forming a significant share of state, regional, and local budgets and being a necessary "plane" of market circulation, problems in regulating tourism in the regions are the focus of research while forming further and important competing principles. Therefore, today, we need to implement our study by rating the indicators of infrastructural development of the Western regional market of tourist services in Ukraine.
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