SUPPLY CHAIN SUSTAINABILITY AND FINANCIAL PERFORMANCE: THE ROLE OF E-COMMERCE, DIGITAL BANKING AND DIGITAL MARKETING OF SMES

Authors

  • Nagian Toni Universitas Prima Indonesia

DOI:

https://doi.org/10.2478/eoik-2025-0027

Abstract

This study aims to analyze the relationship between E-Commerce and business sustainability of the supply chain, digital marketing variables and business sustainability of the supply chain.The method used in this study is an associative strategy. Business sustainability and financial performance, Digital banking and the financial performance of SMEs.An associative strategy is a research strategy used to determine the relationship between two or more variables. The research method used in this study is a quantitative approach. This study uses a purposive sampling technique because sampling is carried out with certain considerations or criteria that must be met. The data collection method in this study was carried out by distributing questionnaires online through social media. Respondents in this study were 668 SME owners in Indonesia. The scale used to measure is a scale with an interval of 1 - 5, from strongly disagree to strongly agree. In measuring respondents' answers, filling out the questionnaire was measured using a Likert scale. Statements are given a score of 1 for strongly disagree answers, a score of 2 for disagree answers, a score of 3 for doubtful answers, a score of 4 for agree answers and a score of 5 for strongly agree answers. The data collection technique in this study uses a questionnaire by providing several written statements addressed to respondents which will then be answered. Structural equation modelling is often called Partial Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.0. Hypothesis testing can be seen from the t-statistic value and probability value. For hypothesis testing, namely by using statistical values, then for alpha 5% the t-statistic value used is 1.96. So the criteria for accepting or rejecting the hypothesis are Ha is accepted and H0 is rejected if the t-statistic > 1.96. To reject or accept the hypothesis using probability, Ha is accepted if the p-value < 0.05.
The results of this study are that the E-Commerce variable has a positive effect on the Business sustainability of the supply chain and Digital marketing has a positive effect on the Business sustainability of the supply chain. Business sustainability supply chain has a positive and significant relationship to financial performance. Digital banking has a positive and significant relationship on the financial performance of SMEs.These findings provide a significant contribution to the understanding of the impact of sustainability and e-commerce adoption on the performance of the MSME supply chain. Practical implications include encouragement for MSMEs to consider sustainable practices in their operations, while still understanding that e-commerce adoption may require more careful risk management.

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Published

2025-01-23

How to Cite

Toni, N. (2025). SUPPLY CHAIN SUSTAINABILITY AND FINANCIAL PERFORMANCE: THE ROLE OF E-COMMERCE, DIGITAL BANKING AND DIGITAL MARKETING OF SMES. ECONOMICS - INNOVATIVE AND ECONOMICS RESEARCH JOURNAL, 13(1). https://doi.org/10.2478/eoik-2025-0027