INNOVATION AND QUALITY OF BUSINESS SCALE BASED ON BLUE ECONOMY IN THE COASTAL AREA OF BILATO, INDONESIA
DOI:
https://doi.org/10.2478/eoik-2025-0007Keywords:
SME Actors, Nike Fish, Innovation, Business Scale, Blue EconomyAbstract
This study thoroughly examines and analyzes the potential of small
and medium-sized enterprises (SMEs) involved in Nike fish (Ikan
Nike) in the Bilato coastal area of Indonesia. Several aspects are used
as indicators to assess the extent of this potential, including innova-
tion, scale quality, and the application of the blue economy concept.
The methodology employed is qualitative, also known as interpre-
tative research, naturalistic research, or phenomenological research.
The results of this study indicate a significant and positive improve-
ment among the SMEs involved in Nike fish, particularly in terms of
innovation, which encompasses product innovation, sales media in-
novation, and environmental innovation. Additionally, there has been
notable development in scale quality, as evidenced by increases in
income, sales, and business profits. Furthermore, the SMEs participat-
ing in the Nike fish group consistently implement the blue economy
concept as a means of ensuring sustainability and balance in preserv-
ing the environment in the Bilato coastal area. This approach not only
enhances economic value but also contributes to social and ecological
benefits.
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