A FIRM’S MARKET PERFORMANCE: HOW DOES SUSTAINABILITY PRACTICE INFLUENCE IT?

Authors

  • Md. Asaduzzaman Babu
  • Faisal Ejaz
  • Fatiha Tajnin Lina
  • Sarmad Ejaz
  • Md Rohibul Islam
  • Md. Khalid Hassan
  • Md Billal Hossain

DOI:

https://doi.org/10.2478/eoik-2025-0020

Keywords:

Employee Engagement, CSR, Environmental Concern, Sustainability Practice, Market Performance

Abstract

The study’s central theme is sustainability practice. It aims to mea-
sure the impact of sustainability practices on market performance.
The study is quantitative, and data was obtained through a structured
questionnaire using a five-point Likert scale. Different firms, such as
manufacturing, non-manufacturing, and service support, run the sur-
vey by sharing the data (n=200). Data were analysed through Smart
PLS version 4.1.0.0, employing a structural equation model (SEM)
technique to measure the impact of endogenous variables. All three
variables (Employee engagement in sustainability, corporate social
responsibility, and environmental concern) positively and significant-
ly impact sustainability practice. Thus, the study’s central finding is
that sustainability practice positively influences the market perfor-
mance of the firms, and the association is also significant. Compa-
nies that adopt sustainable practices can differentiate themselves in
the market, potentially improving their competitiveness. Companies
can exploit the notion that sustainability is a highly efficient technique
for stimulating growth. Integrating sustainable principles can lead to
long-lasting economic advantages. The novelty of this work is that
it considers sustainability practices to determine the impact on mar-
ket performance. Future work can be conducted on the specification
of market performance, such as sales growth, return on investment
(ROI), return on assets (ROA), and earnings per share (EPS).

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Published

2024-12-22

How to Cite

Md. Asaduzzaman Babu, Faisal Ejaz, Fatiha Tajnin Lina, Sarmad Ejaz, Md Rohibul Islam, Md. Khalid Hassan, & Md Billal Hossain. (2024). A FIRM’S MARKET PERFORMANCE: HOW DOES SUSTAINABILITY PRACTICE INFLUENCE IT?. ECONOMICS - INNOVATIVE AND ECONOMICS RESEARCH JOURNAL, 13(1). https://doi.org/10.2478/eoik-2025-0020