THE IMPACT OF CORPORATE CULTURE ON EMPLOYEE SATISFACTION IN VIETNAMESE SECURITIES COMPANIES
DOI:
https://doi.org/10.2478/eoik-2025-0022Keywords:
Corporate culture, securities companies, business performanceAbstract
The Covid-19 pandemic has had a certain impact on the satisfaction
of employees working in securities companies, leading to low work
productivity or job relocation. The research was conducted with the
aim to address this gap by analyzing the impact of corporate culture
on employee satisfaction. The database was collected by the authors
through the method of sending surveys via email and collected 322
surveys from employees working at securities companies.. The data
collection period was from May 2024 to September 2024. By quanti-
tative research, the PLS-SEM linear structural model was implement-
ed using SPSS and AMOS 20 software. The results indicate that three
factors of corporate culture strongly influence employee satisfaction
in securities companies, including: 1) Organizational cultural philos-
ophy. With the characteristics of small-scale enterprises and less than
24 years of operation (Vietnam stock market came into operation in
July 2000). Administrators of securities companies need to determine
that building an organizational cultural philosophy is part of the soul
of the enterprise, which is a strong collective strength, an invaluable
asset that contributes to making a difference so that the enterprise can
have exist and develop sustainably. 2) Culture of learning and sharing.
Operate a diverse learning and self-training system such as online,
popular on the E-learning platform. 3) Personal and organizational
motivation. The article has supplemented basic theories for businesses
in general, and for securities companies in particular, to improve busi-
ness performance through employee management.
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