Indriastuti, H. .; Hidayati, T. .; Asnawati; Martiyanti, D.; Rusty Febri Ayu, A. .; Putit, L. . HOW REAL-TIME INTERACTIVITY INFLUENCES IMPULSE BUYING BEHAVIOUR IN GENERATION Z’S DURING LIVE STREAMING SHOPPING: THE MEDIATING ROLE OF PERCEIVED ENJOYMENT. EIER 2024, 12, 279-291.