INDRIASTUTI, H. .; HIDAYATI, T. .; ASNAWATI; MARTIYANTI, D.; RUSTY FEBRI AYU, A. .; PUTIT, L. . HOW REAL-TIME INTERACTIVITY INFLUENCES IMPULSE BUYING BEHAVIOUR IN GENERATION Z’S DURING LIVE STREAMING SHOPPING: THE MEDIATING ROLE OF PERCEIVED ENJOYMENT. ECONOMICS - INNOVATIVE AND ECONOMICS RESEARCH JOURNAL, [S. l.], v. 12, n. 3, p. 279–291, 2024. DOI: 10.2478/eoik-2024-0047. Disponível em: https://economicsrs.com/index.php/eier/article/view/602. Acesso em: 29 apr. 2025.