TOURISTS AND LOCAL STAKEHOLDERS ATTITUDES TOWARDS OFFER AND MARKET POSITION OF TOURIST DESTINATION BUDVA

Ana  Tripković Marković; Miško  Rađenović; Anisa  Murić

doi:10.1515/eoik-2017-0008

Authors

Ana Tripković Marković Faculty of Business and Tourism Budva, Montenegro
Miško Rađenović The Academy of knowledge in Budva, Montenegro
Anisa Murić Faculty of Business and Tourism Budva, Montenegro

DOI:

https://doi.org/10.1515/eoik-2017-0008

Keywords:

tourism, tourist destination, tourist offer, Budva

Abstract

There are various definitions of tourist destination. All of them define tourist destination as an area with specific tourist facilities and attractions, (primary and secondary elements) which tourists choose as their journey goal. Budva individually represents the largest tourist destination due to number of arrivals and overnight stays. During its life cycle Budva has gone through different phases as a tourist destination. This thesis implies that it is not enough to use only common quantitative indicator of visitor number to define proper the position of tourist destination and predict further development. This text is based on a comparative analysis of the attitudes of tourists and local stakeholders in the three field researches, conducted in the period between 2015 and 2016. The thesis comes to the conclusion that the actual growth is based on meeting the needs of existing markets and tourists. On the other side, aspect of desired market position disagrees with scores of tourist offer elements- which should be input for improvement and preparation for the next stage in the destination development.

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