MARKETING IN THE MODERN BUSINESS ENVIRONEMENT

Mlađan Stanić

doi:10.7251/OIK1402005S

Authors

Mlađan Stanić Centro-Šped d.o.o. Teslić

DOI:

https://doi.org/10.7251/OIK1402005S

Keywords:

IKT, internet, e-marketing, web presentations, directions

Abstract

In this paper we will discuss all the ways modern informational and communication technologies (further on: „IKT“) effect modern marketing, mostly referencing internet, as a growing global phenomenon. First we will introduce the very term of IKT, following it’s role in modern business and lastly closely explain how modern marketing works, followed by a few useful directions for successful modern web marketing.

References

Aleksić-Marić, V. (2008). Electronic business (first edition). Ekonomski fakultet Banja Luka.

Hoode, C. & Margetts. H. (1999). Informatization and public administration trends, igniting, feulling or dampening. London: National institute of social work paper.

Radivojević, M. (2006). Electronic business. Univerzitet za poslovne studije Banja Luka.

Stankić, R, & Krsmanović, B. (2007). Electronic business. Fakultet spoljne trgovine Bijeljina.

Uroš, T. (2004). Electronic business. Beogradska poslovna škola Beograd.

Vasiljev, S. & Trifunović Lj. (2012). Marketing. Ekonomski fakultet u Brčkom.