STRATEGIC DEVELOPMENT OF THE MONTENEGRIN TOURIST PRODUCT IN RELATIVE TO CURRENT MARKET TRENDS

Ivo Županović; Milica Vulević

doi:10.2478/eoik-2019-0005

Authors

Ivo Županović Faculty of Business and Tourism Budva and Faculty of Management, Herceg Novi, Montenegro
Milica Vulević Faculty of Business and Tourism Budva, Montenegro

DOI:

https://doi.org/10.2478/eoik-2019-0005

Keywords:

tourist destination, accommodation capacities, emitive markets, strategic documents

Abstract

Adequate accommodation infrastucture is on of the basic conditions for sustainable tourism development. In order to improve accommodation infrastructure, particular addressing the problem of a large share of private accommodation in total infrastucture, it is proposed to transform these capacities indo condo model, diffused and integral hotels. Another major problem in tourism development in Montenegro is not an adequate structure of emissive markets, more precisely dominance of 2 markets. In order to improve emissive market infracture it is necessary to focus primarly on West European and Scandinavian market. Improving the situation of the mentioned problems would significaly affect the sustainable development of tourism in Montenegro.

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